If you’ve spent any time learning about passive income, you’ve probably realized it’s equal parts science and art.
On one hand, passive income is an objective term that covers a concrete set of topics. However, when it comes to the nuts and bolts, you can quickly find a wide range of tactics and advice.
So today we just want to cover some very basic marketing mistakes you’ll want to avoid when you start out with passive income.
Let’s begin with SEO.
Search Engine Optimization is always a point of focus, no matter what kind of e-commerce you’re into. It’s also a very contentious topic, as well. While you can certainly spend years learning about nothing more than SEO, the good news is Search Engine Optimization isn’t everything. Just as, if not more, important is establishing yourself as an authority in your field and developing your brand. SEO is great when people don’t know who to go to in the industry. However, once you’ve established your business, it falls by the wayside. Authority and legitimacy never do.
SEO is certainly important. However, don’t get obsessed with keywords and nothing else. As keywords are so easy to plug in all over your website, many beginners focus on doing that and little more. The first problem is that search engines will not reward you for abusing keywords in the hopes of getting easy visitors. Secondly, backlinks may be even more important. This refers to websites that link to yours and, in doing so, add legitimacy to it.
Be careful about linking to different pages from within your website. Do it just enough that it makes navigation easy, but not so much that search engines think you’re trying to fool them into thinking they’re backlinks. If the latter happens, you’ll pay dearly.
With ecommerce, what’s gospel today can become heresy tomorrow. So it’s worth your while to pay for audits a couple times a year when your finances allow. Google and other companies online offer services that will objectively look over your website and let you know where you’re lacking and what you should change. This will ensure you’re always ahead of the curve.
A lot goes into a successful passive income business. However, if you can’t find customers online, there’s simply no way to succeed. When you’re first starting out, make sure you keep the above tips in mind to ensure you start out on the right foot.