Did I Price My Product Wrong?

The key is not to let your buyers focus on price. Keep them focused on the benefits and value of the product, and build excitement. Done well, your buyer won’t be concerned about the dollar amount. The perceived value is the most important part of the equation.

Conveying quality matters

Pricing definitely needs to accurately reflect the quality of your product. Most importantly, you must convey the value to your prospects in your presentation or sales letter.