3 Days To Cash Workbook
Module 2
*Finding your Fastest Path to Cash
Most people are scared of being an entrepreneur and business owner. Being an entrepreneur is a lifestyle – an exciting way of life. There are unlimited possibilities. Some books say, “Do what you love and the money will come” but it’s not always the case. If you like to sit on the couch and watch TV, there are few, if any opportunities waiting for you. My whole goal is to help you make money. But, you have to be realistic and you have to be prepared to work at it. You will have to work hard to create it, but it won’t be difficult if you follow my instructions.
This workbook is about taking the skills you have today and turning it into a
business, a Cash Machine that pays you to do something you already know how
to do. I want you to get focused on one concept and get into action. Your
“fastest” path to cash does not make time for jumping around from idea to idea –
trying something and then giving up. This is about follow through.
The principal skills you need to create your Cash Machine and put new cash in
your pocket as soon as possible are:
1. Marketing
2. Sales
3. Operations
4. Finance
5. Leadership
These key areas are the building block of your success and I’ll cover them all as
we go through this program.
I want you to start thinking of yourself as a money maker. Focus on what’s going
to put money in your pocket sooner rather than later!
The Fastest Path to Cash
I encourage you to get very focused as you work on this program. If you’re doing
the right thing, then you’ll get output. If you’re working week to week and not
getting any output, then you’re doing the wrong thing. We find that people do it
out of sequence all of the time. Output creates results which puts money in your
bank. Many people are just moving paper around, but not really getting any
output. They’re not doing anything to generate cash.
Spend your time on some very committed actions. When you start out, start with
something simple. Have 3 or 4 offerings so people can buy something and get
started with you.
This isn’t about sexy. This is about getting cash. You will be able to build the
business of your dreams later. Let’s be practical. Some people have the skills to
become a handyman. They can simply go out and find someone in their
neighborhood who needs help with their “honey do” list.
What is it that you are really good at? What skill sets do you have? Are you good
at spreadsheets? Are you good at eBay? Are you a good photographer? This is a
clue. Pay attention. Start noticing what you are good at.
What I notice about people is that they don’t know how to ask for money. They
are doing a lot of things for free. It’s a disassociation. What are YOU doing for
free? What are you doing in your job? Why can’t you do that in your own
business?
Somebody is already doing what you do. Someone already has a model.
Someone already has a product funnel, a marketing process to turn prospects
into customers. Your job is to go find those people and model them.
I can guarantee if you don’t have an order form and a pricing model, you won’t
get the cash. Until you put a price to it, you won’t get started. Some people are in
idea land. They never get started. You’ve got to get this skill set nailed.
Don’t pre-judge any idea. Let the numbers and testing interpret that. Go back as
far as you can to jobs and things you never got paid for. If you would have asked
for cash, you might still be doing it.
Let’s not get caught up in what needs to be done next. We’ve got to move. We’re
not going to plan, to plan, to plan. Our goal is to get you to cash.
Use the money that comes in from your business to fund the business. You may
be thinking about getting capital to start your business. Don’t spend that kind of
money. Don’t get that level of debt. Just start building your business and fund it
as you go.
Some people want to build their dream business from the start. Don’t try it. Do a
simple business first. Our goal is to get you into a simple Cash Machine, then
you can develop your marketing, sales, finance, operations and leadership skills.
Let’s make fast cash. Then, build your dream business.
What is your fastest path to cash? What can you do to make money? Mow
lawns, handyman, virtual assistant, personal concierge, etc. This may not be
your dream business, but it will give you money and allow you to build your skills
so you can work toward your dream business. You need a vehicle to start making
money.
Don’t start off with a big, slick website. Let your business fund those projects.
Look for ways to leverage other people’s databases and other people’s
communities.
If you are stuck in making a decision, notice that. Set a goal to make a decision
by a certain time. Find an accountability partner and get with them to discuss the
decision.
And as soon as you can, get a coach. A coach can help you set goals and keep
you accountable and on track.
Forms:
Discover your Skill Set
Generate and Model the Idea
Design the Cash Machine Plan
Build your Team and Market your Cash Machine
Don’t Reinvent the Wheel
Write down your goal and look at it every day. You need to work it backward.
How much do you need to earn per month? How much do you need to earn per
week? How much do you need to earn per day?
The reason I think 90% of businesses fail is that they are trying to reinvent the
wheel. They are trying to make things up. They are not trying to model
businesses that are already successful. They have no experience, no history,
and they are not following a model. It just doesn’t work. Find a company with a
history. Find a company in business for 5 years or more.
For some of you, you are in a crisis. You need to make cash today. Seriously!
You know it. Are you finally ready to do something about it?
You’ll probably be shocked at how good you actually are. You deserve more.
You deserve better. You need to ask for the cash every day or you won’t get the
money.
I work with a lot of real estate people. I talk to so many real estate agents and
they say, “I am still learning.” I say, “what are you learning?”
Get real and get realistic. Our goal is to get you to cash.
Your learning is in the experience of learning the deal. You need to ask for the
money every day. Ask for the money! Ask for the deal! That’s how you learn.
That’s how you get experience.
You have to be in cash flow all the time. You want to develop passive income.
But, don’t give up your current cash flow. If your cash flow goes down, you have
to change what you’re doing. Day to day cash flow is what keeps you alive.
People are not paying attention to cash flow. You need to pay attention to your
cash flow every day. Watch what money comes in and watch what money goes
out.